Better Impact Marketing
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Heather Watkins

Heather Watkins brings more than a decade of experience building world-class marketing organizations for high-growth technologies like Marketo and Optimizely.

As these brands set the standard for modern marketing, her teams were always recognized for setting a standard for well-run marketing organizations.. Driven by her desire to have a larger impact and work with more organizations, Heather started Better Impact Marketing where she provides solutions for critical growth and marketing challenges.

When not working with marketing teams, she can be found mentoring the next generation of women leaders and walking her miniature schnauzer Nox.

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The Collective


We started a Go-to-Market Consulting Collective, aggregating the most brilliant minds across marketing, sales and partnerships.  We pull them in from time to time, to get the best talent on your project.